The Redeemed Christian Church of God's evangelism card goes live. The evangelism card sends a pre-recorded evangelism message to any subscriber. The messages are direct messageswith a menu of 7 languages including Efik and Fulfude. This means of evangelism unlike radio or TV delivers the message only when the individual is available so this make it very cost effective as a tool. The subscriber dials the service number printed at the back of the card. The platform calls back and the caller enters the reveled PIN to subscribe.
UCALL is the flagship brandname that UNIVASA will run its Mobile Virtual Network Operator(MVNO) on. There about 42 other MVNO licensees so the competition will be stiff competition. The UCALL go to market strategy needs to be defined and perfected. We have agreed on a couple of current market indicators that will enable UCALL thrive.
UNIVASA is one of the Mobile Virtual Network Operator(MVNO) licensees. MVNO is a telecoms model where an existing Mobile Network Operator(MNO) leases its radio spectrum and hosts a virtual operator on its network. The potential of this type of model include democratised mobile plans and improved service offerings. Phreshnet is partnering with UNIVASA to bring this service to Nigerians.